A new study has found that the Yahoo Microsoft search alliance has gained ground on Google.

The research was conducted by paid search marketing platform provider Marin Software and marketing technology provider Razorfish.

They found that the search alliance has increased their share of paid search impression by 4% and clicks by 2%, while Google’s share was reduced by the same percentage.

Better traffic quality on the search alliance is also driving higher conversion rates.

Excluding the impact of seasonality, conversion rates for the search alliance increased by 12% during the research.

Ed Stevenson, European MD of Marin Software expects this trend to continue.

He said, “With continued growth in the paid search market, Yahoo! and Bing will become increasingly important channels for advertisers seeking incremental traffic and revenues."

"The Search Alliance is paying healthy dividends for the advertisers who had the foresight to build out and optimize campaigns prior to the transition."

"Given the favorable market conditions in place today, we expect more media dollars to flow towards Yahoo! and Bing as advertisers increasingly adopt the unified platform.”

This is backed up by the study’s findings, which show the costs-per-click for the search alliance ended the year 20% below industry benchmarks.

That has meant significantly lower cost per acquisition for advertisers.

The increased relevance of the Yahoo Microsoft alliance was not recognized at first, Joshua Palau, Vice President of Search at Razorfish said his company had predicted the alliance would have a minimal impact on search.

The company now believes the alliance will lead to more competition and innovation in search.
Author: By Brad Girtz

A US F-15 jet crashed in Libya overnight and its crew ejected, the US Africa Command said.

One crew member has been safely rescued and the search for the other is ongoing.

“Both aircrew ejected,” the spokeswoman, Karin Burzynski, said from the command’s headquarters in the western German city of Stuttgart.

“One crew member was recovered and the operation to recover the second crew member is ongoing.”

The plane appeared to have suffered mechanical failure and had not been shot down, the spokeswoman said.

Amazon.com is entering the mobile app business with an Android app store that is scheduled to open Tuesday. The store’s name has already prompted a lawsuit from Apple.

The Amazon Appstore, which will be accessible at Amazon.com/appstore and through a mobile app, will sell applications for Android phones and tablets. It will also encroach on Google’s territory by providing Android users with a new way to buy apps that cuts Google out of the equation.

The store, which Amazon initially announced in January, prompted a trademark infringement suit on Friday from Apple, which claims ownership of the App Store name. “We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers,” Apple said in a statement late Monday. Amazon said it had a policy of not commenting on litigation.

Because Android is an open platform, unlike Apple’s, other companies can open stores that sell Android apps. But Amazon is perhaps a more formidable competitor than others because people are used to buying things through the site and its mobile apps — and many have stored their credit card numbers on Amazon for years.

Amazon will provide a few things that Google’s Android Market does not, said Aaron Rubenson, category leader for the Appstore at Amazon, by throwing its marketing and e-commerce expertise behind the new service.

“We spent years building shopping features that help customers find the products that are relevant to them from amidst a massive selection,” Mr. Rubenson said, “and we’re excited to apply those capabilities to the apps market.”

For instance, it will use the recommendation algorithm that Amazon uses on its Web site to suggest certain apps, so if someone shops for March Madness gear on Amazon.com, the Appstore would recommend basketball apps. It will also offer a paid app for free every day, beginning with Angry Birds Rio. And users can test apps on the Web site before buying them.

The recommendation engine may be most important. There are so many apps that Apple, Google and others have struggled to suggest the right ones to users. For a long time, Google’s Android Market was quite difficult to search, but Google recently introduced a new and improved Android Market. A Google spokesman declined to comment on Amazon’s Android app store.

For app developers, the biggest difference between Amazon’s app store and others is that Amazon will set the prices the apps will sell for. Developers will suggest a price, but Amazon could sell them for a different price — potentially less than the sale price on the Android Market. Amazon will pay developers the greater of either 70 percent of the sale price, which is the standard revenue-share percentage for app stores, or 20 percent of the price the developer suggests the app sells for.

Unlike Google, Amazon will review apps before they are sold, but will only block them if they don’t work or if they put the customer’s data at risk, Mr. Rubenson said. That is somewhere in between the policies of Apple, which has blocked apps for other reasons, and Google, which doesn’t review them and faced the consequences this month when malware snuck into the Android Market.

As for whether the Kindle, Amazon’s e-reader, could eventually run the Android operating system, Mr. Rubenson said there is “nothing that we’ve announced.” Amazon is, however, considering selling apps for platforms other than Android.

1. ANGGUR

Manfaat buah anggur bagi tubuh :
1. melancarkan pergerakan feses di dalam usus, mencegah konstipasi
2. melancarkan buang air kecil
3. mengobati sembelit
4. mencegah osteoporosis
5. melancarkan peredaran darah
6. melawan virus dan infeksi
7. menurunkan kadar kolesterol
8. membantu fungsi ginjal
9. mencegah kanker

Kandungan yang bermanfaat dari buah anggur :
1. Magnesium
2. Laksatif
3. Potassium
4. Kalsium

2. JERUK

Manfaat buah jeruk bagi tubuh :

1. anti kanker
2. menurunkan kolesterol
3. menyembuhkan sariawan dan gusi berdarah
4. menghancurkan batu empedu
5. memperbaiki sistem pencernaan
6. antioksidan
7. meyembuhkan sembelit dan sakit perut
8. menghilangkan kembung perut
9. merangsang nafsu makan
10. mematikan kuman - kuman atau cacing atau mikroba yang tidak berguna bagi tubuh di dalam usus

Kandungan yang bermanfaat dari jeruk :
1. Vitamin C
2. Potassium
3. Fosfor
4. Kalsium

3. TOMAT

Manfaat tomat bagi tubuh :

1. menambah nafsu makan
2. menghilangkan jerawat
3. mampu bekerja membersihkan organ hati, organ ginjal dan sel - sel darah dari racun secara efektif
4. mencegah sembelit dan membersihkan perut
5. mencegah resiko terkena penyakit radang usus buntu dan gangguan penyakit jantung
6. mengahambat pertumbuhan sel - sel kanker pada wilayah payudara, prostat dan rahim
7. melancarkan saluran pencernaan
8. pemulih kesehatan dari rasa capai
9. bersifat anti kanker
10. mampu meningkatkan antibodi tubuh dengan baik
11. membantu membuang lemak
12. antioksidan yang sangat baik
13. menyembuhkan sakit kembung pada perut
14. menetralkan gula darah

Kandungan yang bermanfaat dari tomat :
1. Zat Besi
2. Asam Sitrat
3. Lycopen
4. Vitamin A
5. Vitamin C
6. Asam Folat

4. = LEMON =


Manfaat buah lemon bagi tubuh :
1. mampu merangsang nafsu makan
2. menyembuhkan sembelit
3. sangat efektif menyembuhkan sakit muntah - muntah dan perut kembung
4. bisa bergerak cepat dalam menormalkan masalah pencernaan
5. memiliki sifat : melawan bakteri
6. menyembuhkan penyakit yang berhubungan dengan masalah kerusakan kandung kemih dan ginjal
7. menurunkan tekanan darah tinggi yang berlebihan
8. memelihara kesehatan tulang dan gigi
9. menyembuhkan penyakit masuk angin, influenza dan malaria secara efektif
10. sangat baik untuk merawat jantung dan saraf
11. menetralisir gula darah

Kandungan yang bermanfaat dari buah lemon :
1. Serat
2. Potassium
3. Alkalin
4. Fosfor
5. Kalsium

5. APEL


Manfaat buah apel bagi tubuh :
1. mampu melakukan regenerasi sel / menunda proses penuaan
2. memperbaiki otot - otot pencernaan pada saluran pembuangan
3. mampu menstabilkan gula darah
4. mampu menyerap kelebihan cairan dan membersihkan racun di dalam usus
5. mampu menyembuhkan penyakit jantung kronis
6. menurunkan kolesterol dan meningkatkan HDL
7. mampu melawan radang sendi (arthritis)
8. mampu mengendalikan dan mencegah obesitas / kegemukan / kelebihan berat badan
9. mengatasi diare
10. menyembuhkan sembelit
11. menurunkan tekanan darah
12. sebagai obat anti kanker

Kandungan yang bermanfaat dari buah apel :
1. Fosfor
2. Magnesium
3. Potassium
4. Karoten
5. Pektin



6. PEPAYA


Manfaat pepaya bagi tubuh :
1. memperlancar feses
2. menstabilkan kondisi saluran pencernaan
3. membantu pembuangan lemak berlebih di dalam saluran pencernaan
4. mampu mengobati luka di wilayah lambung
5. anti kanker
6. mampu menormalkan suhu tubuh
7. menyembuhkan penyakit diare yang parah
8. meredakan panas dalam

Kandungan yang bermanfaat dari pepaya :
1. Potassium
2. Enzym Papain
3. Fosfor
4. Kalsium


7. JAMBU BIJI


Manfaat jambu biji bagi tubuh :
1. mampu melawan virus (anti virus)
2. sebagai Antioksidan
3. menurunkan kolesterol
4. menstabilkan kondisi pencernaan
5. mengatasi diare
6. menyembuhkan penyakit maag dan sembelit

Kandungan yang bermanfaat dari jambu biji :
1. Kalsium
2. Serat